espEconomy: strategy and practiceEconomy: strategy and practice1997-99672663-550XИнститут экономики10.51176/1997-9967-2025-4-6-20esp-1704Research ArticleСОЦИАЛЬНАЯ ПОЛИТИКА И КАЧЕСТВО ЖИЗНИSOCIAL POLICY AND QUALITY OF LIFEИсследование социально ответственной деятельности компаний в Центральной ЕвропеA Survey on Socially Responsible Activities of Business Companies in Central Europehttps://orcid.org/0000-0002-4623-1133ШикиржМ.ŠikýřM.

Шикирж М. – PhD, старший преподаватель

ул. Линднерова 575/1, Прага

Martin Šikýř – PhD, Senior Lecturer

575/1 Lindnerova St., Prague

martin.sikyr@ambis.czhttps://orcid.org/0000-0002-7161-7038СкипаловаР.SkýpalováR.

Скипалова Р. – PhD, старший преподаватель

ул. Линднерова 575/1, Прага

Renata Skýpalová – PhD, Senior Lecturer

575/1 Lindnerova St., Prague

renata.skypalova@ambis.czhttps://orcid.org/0000-0002-1460-8020РивераИ.RiveraI.

Ривера И. – PhD, доцент

ул. Кёзрактар 4-6, Будапешт

Isaias Rivera – PhD, Associate Professor

4-6 Közraktár St., Budapest, Hungary

isaias.rivera@uni-corvinus.huhttps://orcid.org/0000-0002-1398-9415ПетраковаЗ.PetrákováZ.

Петракова З. – PhD, профессор

ул. Кёзрактар 4-6, Будапешт

Zora Petráková – PhD, Professor

2766/11 Radlinského St., Brati slava

zora.petrakova@stuba.skhttps://orcid.org/0000-0003-3357-2665МалекЗ.MálekZ.

Малек З. – PhD, старший преподаватель

ул. Линднерова 575/1, Прага

Zdeněk Málek – PhD, Senior Lecturer

575/1 Lindnerova St., Prague

zdenek.malek@ambis.czАмбис университетЧехияAmbis UniversityCzech RepublicУниверситет КорвинусаВенгрияCorvinus UniversityHungaryУниверситет КорвинусаВенгрияSlovak University of TechnologyHungary202512012026204620Copyright © Шикирж М., Скипалова Р., Ривера И., Петракова З., Малек З., 20262026Шикирж М., Скипалова Р., Ривера И., Петракова З., Малек З.Šikýř M., Skýpalová R., Rivera I., Petráková Z., Málek Z.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://esp.ieconom.kz/jour/article/view/1704

Корпоративная социальная ответственность (далее – CSR) становится важнейшим инструментом устойчивого развития и повышения конкурентоспособности бизнеса в странах Центральной Европы. Цель исследования направлена на выявление наиболее распространённых практик социальной ответственности среди компаний Чехии, Польши и Словакии, а также в анализе различий их участия в таких инициативах в зависимости от отрасли, размера и территориального охвата. Методологическая база исследования включает анкетный опрос 300 компаний (по 100 из каждой страны), проведённый в 2023 г. в рамках проекта «Корпоративная социальная ответственность в деловой практике стран Вишеградского региона». Для статистической обработки использовались методы корреляционного и сравнительного анализа по четырём критериям: страна, отрасль, размер предприятия и региональный охват. Результаты показали, что лишь около трети компаний в Чехии, Польше и Словакии осуществляют стратегическое планирование деятельности в области КСО. Наиболее распространёнными формами социальной ответственности являются соблюдение принципов деловой этики, забота о сотрудниках сверх установленных законом требований, обучение персонала, обеспечение равных возможностей и сотрудничество с местными сообществами. При этом различия между странами, отраслями и размерами предприятий оказались статистически незначимыми (p>0.05). Полученные результаты свидетельствуют о несущественных различиях в уровне вовлечённости компаний в социально ответственную деятельность по странам, отраслям и регионам. Авторы подчёркивают необходимость более стратегического подхода к реализации КСО, ориентированного на достижение наибольшей общественной ценности и устойчивого эффекта для максимального числа заинтересованных сторон.

Corporate social responsibility (hereinafter – CSR) is becoming an essential tool for sustainable development and increasing business competitiveness in Central European countries. The purpose of the study is to identify the most common socially responsible practices among companies in the Czech Republic, Poland and Slovakia, and to examine differences in their involvement by industry, size and territorial coverage. The methodological basis of the study includes a questionnaire survey of 300 companies (100 from each country), conducted in 2023 as part of the Corporate Social Responsibility in Business Practice of the Visegrad Region project. For statistical processing, correlation analysis methods (Pearson coefficients, t-tests) and comparative analysis based on four criteria: country, industry, enterprise size, and regional coverage. The results showed that 27% of Czech, 34% of Polish and 43% of Slovak companies strategically plan CSR activities. The most common forms of social responsibility include applying business ethics (43%), caring for employees beyond legal requirements (41%), staff training (36%), equal opportunities (36%), and cooperation with local communities (34%). At the same time, the differences across countries, industries, and sizes were statistically insignificant (p > 0.05). The analysis uncovered negligible differences in the engagement of surveyed businesses in socially responsible activities across industries, sizes, and regions. The suggestions for businesses emphasise a more strategic approach to socially responsible activities, with a focus on delivering the greatest value to the greatest number of people.Keywords: Corporate Social Responsibility, Social Pillar, Business Companies, Czechia, Poland, Slovakia

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The authors declare that there are no conflicts of interest present.