espEconomy: strategy and practiceEconomy: strategy and practice1997-99672663-550XИнститут экономики10.51176/1997-9967-2025-4-77-96esp-1708Research ArticleМЕНЕДЖМЕНТ И МАРКЕТИНГMANAGEMENT AND MARKETINGАмбивалентность как стратегический фактор: продольный SWOT-анализ устойчивости семейного бизнеса (2015-2024)Ambivalence as a Strategic Driver: A Longitudinal SWOT Analysis of Family Business Resilience (2015-2024)https://orcid.org/0000-0002-9927-3337ПетруН.PetrůN.

Петру Н. – PhD

ул. Эстонска 500, 10100, Прага 10, Вршовице

Naděždaа Petrů– PhD

Estonská 500, 10100, Praha 10, Vršovice

petru.nada@mail.vsfs.czhttps://orcid.org/0009-0002-4294-992XЧрнадакО.CrnadakO.

Чрнадак О. – PhD

ул. Эстонска 500, 10100, Прага 10, Вршовице

Oskar Crnadak – PhD

Estonská 500, 10100, Praha 10, Vršovice

o.crnadak@agoptima.czУниверситет финансов и администрацииЧехияAmbis University of Finance and AdministrationCzech Republic2025120120262047796Copyright © Петру Н., Чрнадак О., 20262026Петру Н., Чрнадак О.Petrů N., Crnadak O.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://esp.ieconom.kz/jour/article/view/1708

Семейные предприятия (далее – СП) занимают значимое место в экономике Чехии, обеспечивая устойчивость регионального развития. Цель исследования – провести анализ сильных и слабых сторон, возможностей и угроз (SWOT) чешских семейных фирм, а также выявить амбивалентные факторы, которые одновременно могут усиливать устойчивость бизнеса и формировать уязвимости. Эмпирическая база основана на данных опросов Resilient Family Business, проведённых среди владельцев и преемников семейных предприятий в 2022 и 2024 гг., и включает свыше 3 700 открытых ответов. Методология сочетает количественный контент-анализ, сравнительный SWOT-анализ, корреляционный и регрессионный анализ для оценки динамики факторов и их взаимосвязей. Результаты показывают структурный сдвиг от традиционных ценностных преимуществ (SEW, доверие, сплочённость) к укреплению рыночной и технологической ориентации. В частности, результаты показали, что ключевые сильные стороны семейных фирм значительно усилились: ценностные факторы SEW выросли с 67 до 427 упоминаний, качество — с 57 до 135, а инновации и цифровизация — с 29 до 95. Одновременно усилились слабости, прежде всего кадровый дефицит (с 52 до 160), управленческие ограничения и недостаточная цифровая зрелость. Корреляционный анализ подтвердил тесную связь между инновациями и качеством, между низкой цифровизацией и слабым маркетингом, а также между экономической неопределённостью и регуляторными барьерами. Таким образом, исследование предоставляет как эмпирическое понимание меняющихся представлений о факторах SWOT в чешских СП, так и более широкие выводы о том, как стратегическая работа с амбивалентностью может повысить гибкость и устойчивость предпринимательства.

Family businesses (hereinafter – FBs) occupy an important positi on in the Czech economy and play a key role in ensuring regional development sustainability. The aim of this study is to analyse the strengths, weaknesses, opportuniti es and threats (SWOT) of Czech family fi rms and to identi fy ambivalent factors that can simultaneously enhance business resilience while creati ng potenti al vulnerabiliti es. The empirical basis relies on data from the Resilient Family Business surveys conducted among owners and successors of family enterprises in 2022 and 2024, comprising more than 3,700 open-ended responses. The methodological approach combines quanti tati ve content analysis, comparati ve SWOT analysis, and correlati on and regression techniques to assess the dynamics of the identi fi ed factors and their interrelati onships. The fi ndings indicate a structural shi􀅌 from traditi onal value-based advantages (SEW, trust, cohesion) toward stronger market and technological orientati on. Specifi cally, the results show that key strengths of family fi rms have intensifi ed: SEW-related factors increased from 67 to 427 menti ons, quality from 57 to 135, and innovati on and digitalisati on from 29 to 95. At the same ti me, weaknesses have also become more pronounced, parti cularly the shortage of qualifi ed labour (rising from 52 to 160 menti ons), managerial limitati ons and low digital maturity. Correlati on analysis confi rms strong associati ons between innovati on and quality, between low digitalisati on and weak marketi ng, and between economic uncertainty and regulatory burdens. Overall, the study provides empirical insights into the evolving percepti ons of SWOT factors in Czech FBs and off ers broader conclusions on how strategic engagement with ambivalence can strengthen entrepreneurial fl exibility and resilience.

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The authors declare that there are no conflicts of interest present.