espEconomy: strategy and practiceEconomy: strategy and practice1997-99672663-550XИнститут экономики10.51176/1997-9967-2025-4-114-127esp-1710Research ArticleМЕНЕДЖМЕНТ И МАРКЕТИНГMANAGEMENT AND MARKETINGЦифровая трансформация курьерской логистики в Казахстане: драйверы и барьерыDigital Transformation of Courier Logistics in Kazakhstan: Drivers and Barriershttps://orcid.org/0009-0004-5192-0816СейсенбековА. Е.SeisenbekovA. Y.

Сейсенбеков А.Е. – PhD докторант

пр. Аль-Фараби, 71, Алматы

Arman Y. Seisenbekov – PhD student

71 Al-Farabi Ave., Almaty

arman_1807@mail.ruhttps://orcid.org/0000-0002-8783-9313БейсеноваМ. У.BeisenovaM. U.

Бейсенова М.У. – э.ғ.д., доцент

пр. Аль-Фараби, 71, Алматы

Madina U. Beisenova – Doc. Sc. (Econ.), Associate Professor

71 Al-Farabi Ave., Almaty

madina.beisenova@mail.ruКазахский Национальный Университет им. аль-ФарабиКазахстанAl-Farabi Kazakh National UniversityKazakhstan202512012026204114127Copyright © Сейсенбеков А.Е., Бейсенова М.У., 20262026Сейсенбеков А.Е., Бейсенова М.У.Seisenbekov A.Y., Beisenova M.U.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://esp.ieconom.kz/jour/article/view/1710

В условиях ускоренной цифровизации экономики, роста электронной коммерции и усиления требований к устойчивому развитию курьерская логистика становится одним из ключевых элементов модернизации городских транспортно-логистических систем. Целью данной статьи является исследование драйверов и барьеров цифровой трансформации курьерской логистики в Казахстане, а также разработка концептуальных направлений её устойчивого развития в контексте смарт города. Методологию исследования составляют анализ стратегических и нормативных документов, обзор международных научных публикаций, а также корреляционный и факторный анализ. Эмпирическую основу исследования составляют официальные статистические данные Бюро национальной статистики РК и Всемирного банка, а также результаты первичных социологических и экспертных материалов. Результаты исследования показали, что за 2023–2024 гг. объем электронной коммерции в Казахстане вырос с 1,60 до 2,44 трлн тенге, а доля онлайн-маркетплейсов составила около 85%. Корреляционный анализ выявил сильную положительную связь между развитием курьерских услуг и ВВП на душу населения (r = 0,946; p < 0,01), а также с внешнеторговым оборотом (r = 0,897; p < 0,01). На основе полученных результатов предложена матрица цифровой трансформации курьерской логистики Казахстана и сформулирован комплекс стратегических рекомендаций, направленных на повышение эффективности и устойчивости последней мили доставки. Полученные выводы могут быть использованы при разработке государственной политики, программ развития смарт города и стратегий цифрового развития логистических компаний.

In the context of accelerated digitalization of the economy, the growth of e-commerce and increasing requirements for sustainable development, courier logistics is becoming one of the key elements of the modernization of urban transport and logistics systems. The purpose of this article is to study the drivers and barriers of the digital transformation of courier logistics in Kazakhstan, as well as to develop conceptual directions for its sustainable development in the context of a smart city. The research methodology consists of an analysis of strategic and regulatory documents, a review of international scientific publications, and correlation and factor analyses. The empirical basis of the study is official statistical data from the Bureau of National Statistics and the World Bank, as well as primary sociological and expert materials. The results of the study showed that in 2023-2024, the volume of e-commerce in Kazakhstan increased from 1.60 to 2.44 trillion tenge, and the share of online marketplaces was about 85%. Correlation analysis revealed a strong positive relationship between the development of courier services and GDP per capita (r = 0.946; p < 0.01), as well as with foreign trade turnover (r = 0.897; p < 0.01). Based on the results, a matrix for digital transformation of courier logistics in Kazakhstan is proposed, and a set of strategic recommendations to improve the efficiency and sustainability of the last mile of delivery is formulated. The findings can be used to develop government policy, smart city urban programs, and digital development strategies for logistics companies.

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The authors declare that there are no conflicts of interest present.