espEconomy: strategy and practiceEconomy: strategy and practice1997-99672663-550XИнститут экономикиesp-229Research ArticleСтатьиМаркетинговые исследования влияния системы менеджмента качества на производительность труда предприятий легкой промышленностиMarketing research on the impact of the quality management system on labor productivity of light industry enterpriseshttps://orcid.org/0000-0002-9052-8399КубееваА. С.KubeyevaA. S.aiganym.kubeyeva@narxoz.kzЕсимжановаС. Р.YessimzhanovaS. R.saira_sr@mail.ruУниверситет НархозКазахстанUniversity of NarxozKazakhstanУниверситет «Нархоз»Казахстан"Narkhoz" UniversityKazakhstan202030092020153227236Copyright © Кубеева А.С., Есимжанова С.Р., 20202020Кубеева А.С., Есимжанова С.Р.Kubeyeva A.S., Yessimzhanova S.R.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://esp.ieconom.kz/jour/article/view/229

В последние годы в мире значительно выросло число организаций, внедривших систему менеджмента качества по международному стандарту серии ISO 9001. Однако недостаточно изучено влияние системы менеджмента качества на производительность труда предприятий. Проблема повышения производительности труда остается одной из самых острых для казахстанской экономики.Цель данного исследования - определение степени влияния системы менеджмента качества на производительность труда предприятий легкой промышленности города Алматы. В статье были проанализированы основные экономические показатели предприятий легкой промышленности РК за период 1985 по 2020 годы. Проведены маркетинговые исследования на основе экспертного опроса с применением методов статистического и сравнительного анализов. Анализ надежности инструмента исследования проводился при помощи коэффициента альфа-Кронбаха. Все измерения и тесты проводились в программах Smart PLS 3 и SPSS 23.Выявлены факторы, влияющие на производительность труда в легкой промышленности. К ним относяться система менеджмента качества, темпы экономического роста, уровень инфляции, уровень процентной ставки по кредиту, курсы обмена валют, темп демографического роста, технико-технологическое состояние производства, цели предприятия, сотрудничество, навыки, опыт работы.Результаты проведённого маркетингового исследования позволяют сделать вывод, что система менеджмента качества положительно влияет на производительность труда предприятий легкой промышленности города Алматы. При внедрении системы менеджмента качества уменьшается количество дефектов. Влияние системы менеджмента качества на производительность труда подтверждают эксперты.

In recent years, the number of organizations that have implemented a quality management system according to the international standard of the ISO 9001 series has grown significantly in the world. However, the influence of the quality management system on enterprise productivity has not been sufficiently studied. The problem of increasing labor productivity remains one of the most acute for the Kazakhstani economy.The purpose of this study is to determine the degree of influence of the quality management system on the labor productivity of light industry enterprises in Almaty. The article analyzed the main economic indicators of light industry enterprises of the Republic of Kazakhstan for the period 1985 to 2020. Marketing research was conducted on the basis of an expert survey using statistical and comparative analysis methods. The reliability analysis of the research tool was carried out using the alpha-Cronbach coefficient. All measurements and tests were carried out in Smart PLS 3 and SPSS 23 programs.The factors affecting labor productivity in light industry are identified. These include a quality management system, economic growth rate, inflation rate, loan interest rate, currency exchange rates, demographic growth rate, technical and technological state of production, enterprise goals, cooperation, skills, work experience.The results of the marketing research allow us to conclude that the quality management system positively affects the labor productivity of the enterprises of light industry in Almaty. When introducing a quality management system, the number of defects is reduced. The impact of the quality management system on labor productivity is confirmed by experts.

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The authors declare that there are no conflicts of interest present.