espEconomy: strategy and practiceEconomy: strategy and practice1997-99672663-550XИнститут экономикиesp-241Research ArticleСтатьиСтатистика в области креативных индустрий: обзор методологических основStatistics in the field of creative industries: review of methodological basishttps://orcid.org/0000-0002-3205-0948ТемербулатоваЖ. С.TemerbulatovaZ. S.t.zhansaya.s@mail.ru.https://orcid.org/0000-0002-5787-760XЖупароваА. С.ZhuparovaA. S.aziza_z@mail.ruНусюпаеваА. А.NussyupayevaA. A.aygerima.nussyupaeva@gmail.comКазахский национальный университет им. Аль-ФарабиКазахстанKazakh national University named after al-FarabiKazakhstan202030122020154139146Copyright © Темербулатова Ж.С., Жупарова А.С., Нусюпаева А.А., 20202020Темербулатова Ж.С., Жупарова А.С., Нусюпаева А.А.Temerbulatova Z.S., Zhuparova A.S., Nussyupayeva A.A.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://esp.ieconom.kz/jour/article/view/241

Для мониторинга и разработки стратегий и программ экономического развития креативных индустрий необходима надежная и своевременная статистическая информация об отрасли. На сегодняшний день отсутствие международных стандартов для сбора данных по отраслям культуры является серьезным препятствием для правительств, которые хотят отслеживать экономическое и социальное воздействие креативных индустрий, а также затрудняет сопоставление на международном уровне. Целью данного исследования является проведение обзора методологических основ сбора статистической информации в области креативных индустрий. Для достижения цели был проведен структурированный обзор литературы, в результате которого проанализированы существующие методологии мониторинга и оценки креативных индустрий, методы расчета индикаторов креативных индустрий и креативной экономики в международной практике. Были определены препятствия, которые возникают при сборе статистики, а также преимущества и недостатки существующих методов сбора статистической информации в области креативных индустрий.

Reliable and timely statistical information about the industry is needed, to monitor and develop strategies and programs for the economic development of creative industries. To date, the lack of international standards for collecting data on cultural industries is a major obstacle for governments that want to track the economic and social impact of creative industries, and also makes it difficult to compare internationally. The purpose of this study is to review the methodological basis for collecting statistical information in the field of creative industries. To achieve this goal, a structured literature review was carried out, as a result of which the existing methodologies for monitoring and evaluating creative industries, methods for calculating indicators of creative industries and the creative economy in international practice were analyzed. The obstacles that arise in the collection of statistics were identified, as well as the advantages and disadvantages of existing methods of collecting statistical information in the field of creative industries.

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The authors declare that there are no conflicts of interest present.