espEconomy: strategy and practiceEconomy: strategy and practice1997-99672663-550XИнститут экономики10.51176/1997-9967-2022-1-226-237esp-633Research ArticleМЕНЕДЖМЕНТ И МАРКЕТИНГMANAGEMENT AND MARKETINGКиноиндустрия как отрасль экономики: актуальные проблемы и тенденцииThe Film Industry as a Sector of the Economy: Current Problems and Trendshttps://orcid.org/0000-0001-5938-7172МанакбаеваА. Б.ManakbayevaA. B.

докторант

пр. Абая 33a, 010000, Нур-Султан

Aigerim B. Manakbayeva - PhD student

33а Abay Ave., 010000, Nur-Sultan

aigerim_mb@mail.ruАкадемия государственного управления при Президенте Республики КазахстанКазахстанAcademy of Public administration under the President of the Republic of KazakhstanKazakhstan202205042022171226237Copyright © Манакбаева А.Б., 20222022Манакбаева А.Б.Manakbayeva A.B.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://esp.ieconom.kz/jour/article/view/633

Сегодня киноиндустрия является важным сектором экономики во многих странах. Научный интерес к изучению кино растет с каждым днем. Это связано с тем, что киноиндустрия, состоящая из продюсерских и коммерческих организаций, является объектом инвестиций и успешным активом. Статья направлена на определение роли киноиндустрии в экономическом и социальном развитии Казахстана. Основная цель статьи – выявление и обсуждение актуальных проблем и тенденций развития отечественной киноиндустрии путем анализа его современного состояния. В статье раскрывается сущность трех основных функций киноиндустрии - экономической, социальной и идеологической. Текущее состояние отечественной киноиндустрии проанализировано с использованием статистических и социологических данных. Рассмотрены актуальные вопросы, социально-экономические особенности, основные участники кинорынка Казахстана. В результате исследования было установлено, что частные кинокомпании доминируют в отечественном кинобизнесе. На рынке доминируют продукты зарубежной киноиндустрии, что подтверждается их финансовыми сборами проката. Все более актуальной становится задача по увеличению доли отечественных, в том числе национальных фильмов на кинорынке. Кроме того, в статье представлены проблемы, препятствующие развитию отечественной киноиндустрии, и факторы, способствующие ее дальнейшему развитию. К таковым факторам следует отнести совершенствование государственного управления в сфере кинематографии, установление четких параметров качества отечественных фильмов, обеспечение принципов доступности казахстанских фильмов

Nowadays, the film industry is an important sector of the economy of many countries. Scientific interest in the research of cinema will grow with each passing day. This is because the film industry, consisting of producers and commercial organizations, is an object of investment and a successful asset. The article focuses on defining the role of the film industry in Kazakhstan’s economic and social development. The article’s primary goal is to identify and discuss current problems and trends in the development of the domestic film industry by analyzing its current state. The paper reveals the essence of the three main functions of the film industry - economic, social and ideological. The current state of the domestic film industry is analyzed by the use of statistical and sociological data. Relevant issues, socio-economic peculiarities, critical participants in the film market of Kazakhstan were considered. The research results established that private film companies dominate the domestic film business. The market is dominated byproducts of the foreign film industry, evidenced by their financial receipts. The task of increasing the share of domestic films, including national cinema in the film market, becomes more relevant. In addition, the article presents the problems that prevent the development of the domestic film industry and the factors that contribute to its further development. These factors include improving public administration in the field of cinematography, the establishment of clear parameters for the quality of domestic films, ensuring the principles of accessibility of Kazakhstani films.

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The authors declare that there are no conflicts of interest present.