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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">esp</journal-id><journal-title-group><journal-title xml:lang="ru">Economy: strategy and practice</journal-title><trans-title-group xml:lang="en"><trans-title>Economy: strategy and practice</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1997-9967</issn><issn pub-type="epub">2663-550X</issn><publisher><publisher-name>Институт экономики</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.51176/1997-9967-2022-3-49-65</article-id><article-id custom-type="elpub" pub-id-type="custom">esp-797</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИННОВАЦИИ, ИННОВАЦИОННО-ТЕХНОЛОГИЧЕСКОЕ РАЗВИТИЕ, ЦИФРОВИЗАЦИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INNOVATION, INNOVATION AND TECHNOLOGICAL DEVELOPMENT, DIGITALIZATION</subject></subj-group></article-categories><title-group><article-title>Процесс внедрения телемедицины в контексте процесса цифровизации Казахстана</article-title><trans-title-group xml:lang="en"><trans-title>The Process of Telemedicine Implementation in the Context of the Digitalization Process in Kazakhstan</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-2548-4510</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Макашева</surname><given-names>Р. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Makasheva</surname><given-names>R. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Макашева Р. С. – PhD докторант</p><p>ул. Сатпаева 16А, 050013, Алматы</p></bio><bio xml:lang="en"><p>Raushan S. Makasheva – PhD candidate</p><p>16a Satpayeva str., 050013, Almaty</p></bio><email xlink:type="simple">20210806@turan-edu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-7511-1889</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Тусупова</surname><given-names>Л. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Tussupova</surname><given-names>L. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Тусупова Л.А. – доктор экономических наук, профессор</p><p>ул. Сатпаева 16А, 050013, Алматы</p><p> </p></bio><bio xml:lang="en"><p>Leila A. Tussupova – Doctor of Economics, Professor</p><p>16a Satpayeva str., 050013, Almaty</p></bio><email xlink:type="simple">l.tussupova@turan-edu.kz</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-3784-5950</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гизе</surname><given-names>Р.</given-names></name><name name-style="western" xml:lang="en"><surname>Giese</surname><given-names>R.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Гизе Р. – профессор</p><p>ул. Теодор-Корнер 16, 02763, Циттау</p></bio><bio xml:lang="en"><p>Roland Giese – Professor</p><p>16 Theodor-Korner-Allee, 02763, Zittau</p></bio><email xlink:type="simple">r.giese@hszg.de</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">университет Туран<country>Казахстан</country></aff><aff xml:lang="en">Turan University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">университет прикладных наук Циттау-Герлитц<country>Германия</country></aff><aff xml:lang="en">University of Applies Science, Hochschule Zittau/Gorlitz<country>Germany</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>27</day><month>09</month><year>2022</year></pub-date><volume>17</volume><issue>3</issue><fpage>49</fpage><lpage>65</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Макашева Р.С., Тусупова Л.А., Гизе Р., 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Макашева Р.С., Тусупова Л.А., Гизе Р.</copyright-holder><copyright-holder xml:lang="en">Makasheva R.S., Tussupova L.A., Giese R.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://esp.ieconom.kz/jour/article/view/797">https://esp.ieconom.kz/jour/article/view/797</self-uri><abstract><p>Цифровизация здравоохранения сегодня является одним из актуальных вопросов для всех стран мира. Глобальная пандемия Ковид-19 и связанные с ней карантинные ограничения, а в последствии – экономические потрясения, показали необходимость развития здравоохранения. И Казахстан не исключение, поэтому есть необходимость повышать эффективность деятельности здравоохранения и доступность медицинской помощи для всего населения с помощью цифровизации, а именно интеграции основной деятельности сферы здравоохранения с информационными системами, использования мобильных цифровых приложений, внедрения электронных паспортов здоровья и переход на «безбумажные» больницы. Целью данной работы является исследование процесса внедрения телемедицины в контексте цифровизации Казахстана. Научная значимость работы состоит во вкладе новых знаний в литературу по вопросу телемедицины на примере Казахстана, поскольку данный вопрос мало изучен. Результаты данного исследования можно использовать для дальнейшего развития процесса цифровизации здравоохранения в РК. Для исследования использован качественной метод, инструментом которого является полуструктурированное интервью с экспертами в области внедрения телемедицины. Для обработки данных используется программное обеспечение Atlas.ti. Анализ официальных данных показал, что есть спрос на консультации с помощью телемедицины, поэтому есть необходимость развития этого направления. Также были выявлены ограничения и проблемы внедрения телемедицины в стране, такие как высокие затраты на предоставление ИТ-услуг и качество интернета, а также слабая заинтересованность правительства в сотрудничестве с частным сектором. Рекомендуется разработать систему внедрения новых медицинских услуг, удобную и комфортную для государственного и частного секторов. Устранение данных проблем может ускорить процесс цифровизации здравоохранения, что является вкладом в развитие данной сферы.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of this work is to study the process of telemedicine implementation in the context of digitalization of Kazakhstan to identify problems. Development of recommendations for solving these problems, both in the public and in the private sectors of medical services. The scientific significance of the work lies in the contribution of new knowledge on the issue of telemedicine in the example of Kazakhstan, since this issue has been underxplored. The results of this study can be used to further develop the digitalization process of healthcare in the Republic of Kazakhstan. A qualitative method is used, a semi-structured interview with experts in the field of telemedicine implementation was conducted. Atlas.ti software is used for data processing. As a result of the analysis of the interviews, the limitations and problems of the implementation of telemedicine in the country were identified, such as high costs for the provision of IT services and the quality of the Internet, as well as the government’s weak interest in cooperation with the private sector. However, despite these obstacles, the private sector is interested in implementing telemedicine. Analysis of world official data showed that the telemedicine market is growing rapidly, and there is a demand for consultations using telemedicine in the Kazakhstani market. Therefore, there is a need to develop this direction. Recommendations were offered to solve the problems of telemedicine implementation in Kazakhstan. Eliminating the identified problems can accelerate the process of healthcare digitalization, which is a contribution to the development of this area.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>цифровизация</kwd><kwd>цифровой бизнес</kwd><kwd>eHealth</kwd><kwd>телемедицина</kwd><kwd>экономика</kwd><kwd>стратегия</kwd><kwd>цифровая трансформация</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Digitalization</kwd><kwd>Digital business</kwd><kwd>eHealth</kwd><kwd>Telemedicine</kwd><kwd>Economics</kwd><kwd>Strategy</kwd><kwd>Digital Transformation</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Bakos, Y., &amp; Katsamakas, E. (2008). Design and ownership of two-sided networks: Implications for Internet platforms. 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