espEconomy: strategy and practiceEconomy: strategy and practice1997-99672663-550XИнститут экономики10.51176/1997-9967-2022-3-66-80esp-798Research ArticleИННОВАЦИИ, ИННОВАЦИОННО-ТЕХНОЛОГИЧЕСКОЕ РАЗВИТИЕ, ЦИФРОВИЗАЦИЯINNOVATION, INNOVATION AND TECHNOLOGICAL DEVELOPMENT, DIGITALIZATIONУправление развитием инновационного рынка в сфере услуг в Республике КазахстанManaging the Development of the Innovation Market in the Service Sector in the Republic of Kazakhstanhttps://orcid.org/0000-0002-7608-9246КирдасиноваК. A.KirdasinovaK. A.

Кирдасинова К.А. – к. э. н., профессор

ул. Сатпаева 2, 010008, Нур-Султан

Kasiya A. Kirdasinova – candidate of economic sciences, professor

2 Satpayeva Str., 010008, Nur-Sultan

marso310@mail.ruhttps://orcid.org/0000-0001-6382-7724ОмарбековаН. Б.OmarbekovaN. B.

Омарбекова Н. Б. – докторант специальности «Инновационный менеджмент»

ул. Сатпаева 2, 010008, Нур-Султан

Nazerke B. Omarbekova – PhD candidate of the specialty «Innovation Management»

2 Satpayeva Str., 010008, Nur-Sultan

omarbekova_nazerke@mail.ruЕвразийский национальный университет им. Л.Н.ГумилеваКазахстанL. N. Gumilyov Eurasian National UniversityKazakhstan2022280920221736680Copyright © Кирдасинова К.A., Омарбекова Н.Б., 20222022Кирдасинова К.A., Омарбекова Н.Б.Kirdasinova K.A., Omarbekova N.B.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://esp.ieconom.kz/jour/article/view/798

Способность к инновациям чаще рассматривается как решающий элемент в получении устойчивого конкурентного преимущества. Несмотря на то, что проблема инновационного развития внутри продуктовых компаний была предметом исследования, все еще есть вопросы, на которые нужно ответить, как вести инновационный менеджмент в обслуживающих организациях, особенно в контексте Республики Казахстан. Основной целью данного исследования является разработка новой теоретической концепции стимулирования инновационных процессов среди поставщиков услуг в Республике Казахстан. Таким образом, центральный вопрос в данной статье заключается в том, какие меры следует предпринять для повышения конкурентоспособности отечественных компаний, предлагающих услуги, за счет управления рынком инноваций с учетом национальных особенностей. Результаты этого исследования предоставляют важную возможность для углубления понимания инновационного рынка как уникальной сферы, от которой могут извлечь выгоду другие отрасли. В результате исследования авторами предложена теоретическая концепция, включающая в себя элемент заказчика, роль сопродюсера которого особенно важна в сфере обслуживания. Кроме того, из-за различий в инновационной активности и экономических различий между территориальными подразделениями страны более эффективно предоставить местным инновационным офисам больше полномочий для определения приоритетных направлений инновационных услуг для каждого региона. Настоящее исследование закладывает новую основу для следующих исследований в области управления инновациями в сфере услуг в Казахстане.

An ability to innovate is more commonly observed as a crucial element in obtaining a sustainable competitive advantage. Although the issue of innovational development within product companies has been an object of research, there are still questions to answer regarding how innovational management should be conducted in service organizations, especially in the context of the Republic of Kazakhstan. The main aim of this investigation is to develop the new theoretical concept of stimulation of innovative processes among service providers in the Republic of Kazakhstan. Thus, the central question in this paper asks what measures should be taken to increase the competitiveness of domestic companies offering services by virtue of managing the market of innovations taking into account the national peculiarities. The results of this study provide an important opportunity to advance the understanding of the innovation market as the unique sphere from other industries can benefit from. As the result of the investigation, the authors proposed the theoretical concept including the element of a customer, whose role of co-producer is especially important in the service sphere. Also, because of the difference in the innovational activity and economic differences among the territorial division of the country, it is more effective to grant the local innovational offices more power to set the priority directions in service innovation for each region. The current research sets a new ground for the following investigations in the area of innovation management in the service industry in Kazakhstan.

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The authors declare that there are no conflicts of interest present.