In the article the questions of institutional basis of the forming business are seen. It is precisely for the innovation economics to be integrated with institutional transformations, allowing for the creation of an unproblematic product innovation that is incompetent in demanding competitiveness. The institutional foundations, their correspondence to the conditions of market interaction in general and specific situations, arising not only in the course of supply-demand realization, but also in the relations of directly production process of creating the product of economic activity, form certain rules, laws, principles, codes of behavior, types of relations and relationships.Realization of strategic aspirations requires the formation of the necessary rules for the construction of any economic system, including the national economy, its elements that make up the basic background of entrepreneurial activity. The formation of institutional foundations for the development of entrepreneurship is determined by the action and the existence of a set of rules. According to the statements of institutionalists, the use of the methodology of strategic management in relation to the whole system of the national economy is of particular importance in the modern conditions of Kazakhstan, and in every specific case, strategic management approaches that are actively used abroad.