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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">esp</journal-id><journal-title-group><journal-title xml:lang="ru">Economy: strategy and practice</journal-title><trans-title-group xml:lang="en"><trans-title>Economy: strategy and practice</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1997-9967</issn><issn pub-type="epub">2663-550X</issn><publisher><publisher-name>Институт экономики</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.51176/1997-9967-2023-1-6-19</article-id><article-id custom-type="elpub" pub-id-type="custom">esp-964</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ИННОВАЦИИ, ИННОВАЦИОННО-ТЕХНОЛОГИЧЕСКОЕ РАЗВИТИЕ, ЦИФРОВИЗАЦИЯ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>INNOVATION, INNOVATION AND TECHNOLOGICAL DEVELOPMENT, DIGITALIZATION</subject></subj-group></article-categories><title-group><article-title>Мировые тренды измерения инновационного потенциала предприятия</article-title><trans-title-group xml:lang="en"><trans-title>Global Trends in Measuring the Innovative Potential of an Enterprise</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0003-4850-3793</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Сарсен</surname><given-names>К. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Sarsen</surname><given-names>K. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>PhD докторант</p><p>ул. Сатпаева 2, 010008, Астана</p></bio><bio xml:lang="en"><p>PhD candidate</p><p>2 Satpaeva Str., 010008, Astana</p></bio><email xlink:type="simple">kassym.sarsen@yandex.kz</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-7608-9246</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кирдасинова</surname><given-names>К. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Кirdasinova</surname><given-names>K. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.э.н., профессор</p><p>ул. Сатпаева 2, 010008, Астана</p></bio><bio xml:lang="en"><p>Candidate of Economics, Professor</p><p>2 Satpaeva Str., 010008, Astana</p></bio><email xlink:type="simple">marso310@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0001-6877-7674</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Орозонова</surname><given-names>А. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Orozonova</surname><given-names>A. A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>к.э.н., доцент</p><p>ул. Михаила Фрунзе 547, Бишкек</p></bio><bio xml:lang="en"><p>Candidate of Economics, Associate Professor</p><p>547 Mikhail Frunze Str., Bishkek</p></bio><email xlink:type="simple">E77ASK@yandex.ru</email><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Евразийский национальный университет им. Л.Н. Гумилева<country>Казахстан</country></aff><aff xml:lang="en">L.N. Gumilyov Eurasian National University<country>Kazakhstan</country></aff></aff-alternatives><aff-alternatives id="aff-2"><aff xml:lang="ru">Кыргызский национальный университет имени Жусупа Баласагына<country>Кыргызстан</country></aff><aff xml:lang="en">Zhusup Balasagyn Kyrgyz National University<country>Kyrgyzstan</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>01</day><month>04</month><year>2023</year></pub-date><volume>18</volume><issue>1</issue><fpage>6</fpage><lpage>19</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Сарсен К.А., Кирдасинова К.А., Орозонова А.А., 2023</copyright-statement><copyright-year>2023</copyright-year><copyright-holder xml:lang="ru">Сарсен К.А., Кирдасинова К.А., Орозонова А.А.</copyright-holder><copyright-holder xml:lang="en">Sarsen K.A., Кirdasinova K.A., Orozonova A.A.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://esp.ieconom.kz/jour/article/view/964">https://esp.ieconom.kz/jour/article/view/964</self-uri><abstract><p>Цель исследования: качественное и количественное сравнение инструментов для оценки эффективности использования инновационного потенциала предприятия. Для достижения цели исследования, поставлены следующие задачи: изучить структуру компоненты инновационного потенциала в контексте достижения эффективности бизнеса; оценить инструменты, используемые на практике для исследования инновационного потенциала предприятия; сравнить инструменты для оценки инновационного потенциала предприятий с точки зрения рентабельности и эффективности предприятия.Результаты данного исследования позволят обосновать современную концепцию инновационной деятельности предприятия, основанную на структуре инновационного потенциала, состоящей из четырех составляющих: научно-исследовательской, кадровой, материальной и технической базы, корпоративного предпринимательства. Во-вторых, исследование направлено на изучение оценки инновационного потенциала предприятия, которая отличается качеством и количеством используемых показателей. К инструментам измерения, используемым на практике, относятся: сбалансированная система показателей; многоуровневая оценка с использованием дерева кластерных факторов; оценка на основе мировых индексов и/или мониторинга; смешанный и статистический подход. В-третьих, было установлено, что на основе практических и ценностных критериев эффективна система сбалансированных показателей инновационного потенциала предприятия и экономического обоснования развития развитых структур экономики, а также для предприятий, ориентированных на инновационную капитализацию и корпоративное предпринимательство. Инструменты с вероятностными, аналитическими и статистическими методами измерения также полезны для развитых секторов экономики и для предприятий, ориентированных на устойчивый бизнес.</p></abstract><trans-abstract xml:lang="en"><p>The purpose of the study: qualitative and quantitative comparison of tools for assessing the effectiveness of the use of the innovative potential of the enterprise. To achieve the research goal, the following tasks are set: to study the structure of the components of innovation potential in the context of achieving business efficiency; evaluate the tools used in practice to study the innovative potential of the enterprise; compare the tools for assessing the innovative potential of enterprises in terms of profitability and efficiency of the enterprise. The results of this study will allow us to substantiate the modern concept of innovative activity of the enterprise, based on the structure of innovative potential, consisting of four components: research, personnel, material and technical base, and corporate entrepreneurship. Secondly, the study aims to assess the enterprise’s innovative potential, which differs in the quality and quantity of indicators used. The measurement tools used in practice include a balanced scorecard; multilevel assessment using a tree of cluster factors; assessment based on world indices and/or monitoring; mixed and statistical approach. Thirdly, it was found that on the basis of practical and value criteria, a system of balanced indicators of the innovative potential of an enterprise and an economic justification for the development of developed economic structures, as well as for enterprises focused on innovative capitalization and corporate entrepreneurship, is effective. Tools with probabilistic, analytical and statistical measurement methods are also useful for developed sectors of the economy and for enterprises focused on sustainable business. </p></trans-abstract><kwd-group xml:lang="ru"><kwd>экономика</kwd><kwd>стратегия</kwd><kwd>практика</kwd><kwd>инновация</kwd><kwd>бизнес стратегия</kwd><kwd>предприятие</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Economy</kwd><kwd>Strategy</kwd><kwd>Practice</kwd><kwd>Innovation</kwd><kwd>Business Strategy</kwd><kwd>Enterprise</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Bourne, M., Kennerley, M., &amp; Franco‐Santos, M. (2005). Managing through measures: a study of impact on performance. Journal of manufacturing technology management, 16(4), 373-395. https://doi.org/10.1108/17410380510594480</mixed-citation><mixed-citation xml:lang="en">Bourne, M., Kennerley, M., &amp; Franco‐ Santos, M. 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