espEconomy: strategy and practiceEconomy: strategy and practice1997-99672663-550XИнститут экономики10.51176/1997-9967-2023-1-20-35esp-965Research ArticleИННОВАЦИИ, ИННОВАЦИОННО-ТЕХНОЛОГИЧЕСКОЕ РАЗВИТИЕ, ЦИФРОВИЗАЦИЯINNOVATION, INNOVATION AND TECHNOLOGICAL DEVELOPMENT, DIGITALIZATIONРейтинг регионов Казахстана по уровню готовности к электронной готовности коммерции в секторе В2С: методика оценки и рекомендацииRating of Regions of Kazakhstan in Terms of Readiness for B2C E-commerce: Evaluation Methodology and Recommendationshttps://orcid.org/0000-0002-7143-5680ЖанбозоваА. Б.ZhanbozovaA. B.

научный сотрудник

ул. Шевченко 28, A25K1B0, Алматы

Aksaule B. Zhanbozova – researcher

28 Shevchenko str., A25K1B0, Almaty

aksaulew@mail.ruhttps://orcid.org/0000-0002-8985-8905АзатбекТ. А.AzatbekT. A.

доктор экономических наук, профессор

ул.Сатпаева-2, Z19A0K6, Нур-Султан

Tolkyn A.Azatbek – Doctor of Economic Sciences

2 Satpayev str., Z19A0K6, Astana

tolkyn_d2005@mail.ruhttps://orcid.org/0000-0001-9564-5503ХалитоваМ. М.KhalitovaM. M.

доктор экономических наук, профессор

ул. Шевченко 28, A25K1B0, Алматы

Madina M. Khalitova - Doctor of Economic Sciences, professor

28 Shevchenko str., A25K1B0, Almaty

madinakhalidi@yandex.kzhttps://orcid.org/0000-0002-9550-5196МолдабековаГ. Б.MoldabekovaG. B.

магистр, старший преподаватель

Айтеке-би 52, 030006, Актобе

Gulmira B. Moldabekova – Master of Economic Sciences, Senior Lecturer

52 Aiteke-bi str., 030006, Aktobe

ali20130223@gmail.comИнститут экономики КН МНВО РККазахстанInstitute of Economics CS MSHE RKKazakhstanЕвразийский Национальный университет Л.Н. ГумилеваРоссияL.N. Gumilyov Eurasian National UniversityRussian FederationКазахско-Русский международный университетРоссияKazakh-Russian International UniversityRussian Federation2023020420231812035Copyright © Жанбозова А.Б., Азатбек Т.А., Халитова М.М., Молдабекова Г.Б., 20232023Жанбозова А.Б., Азатбек Т.А., Халитова М.М., Молдабекова Г.Б.Zhanbozova A.B., Azatbek T.A., Khalitova M.M., Moldabekova G.B.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://esp.ieconom.kz/jour/article/view/965

Цель работы заключается в разработке методики оценки готовности к электронной коммерции в секторе B2C, позволяющей дать оценку условиям и факторам развития электронной коммерции в разрезе регионов Казахстана. Методология исследования основывается на использовании методов составления композитного индекса, экспертных оценок, агрегирования и нормирования данных. Информационной базой исследования выступили отчеты Международного союза электросвязи, ЮНЕСКО, Всемирного Почтового союза, Всемирного банка, а также официальные данные Бюро национальной статистики Агентства по стратегическому планированию и реформам и Национального банка РК. Апробирование методики осуществлено на примере регионов Казахстана, что позволило составить рейтинг регионов Казахстана по уровню готовности к электронной коммерции в секторе В2С. Полученные оценки позволяют сравнивать агрегированные показатели и его составные показатели по регионам Казахстана по годам, и выявлять зоны отставания регионов от среднереспубликанских значений по тем или иным показателям готовности к электронной коммерции в сегменте В2С. Теоретическая значимость исследования заключается в развитии методологии межрегионального сравнительного анализа уровня инфраструктурной готовности к электронной коммерции. Отдельные выводы исследования также могут быть основой для постановки новых исследовательских задач. Практическая применимость результатов исследования характеризуется возможностью применения разработанного инструментария оценки в работе соответствующих профильных органов государственного управления в процессе составления программных документов по развитию электронной коммерции в регионах Казахстана.

The purpose of the work is to develop a methodology for assessing readiness for e-commerce in the B2C sector, which allows for assessing the conditions and factors for the development of e-commerce in the context of the regions of Kazakhstan. The research methodology is based on the use of methods for compiling a composite index, expert assessments, aggregation and normalization of data. The information base of the study was the reports of the International Telecommunication Union, UNESCO, the Universal Postal Union, and the World Bank, as well as official data from the Bureau of National Statistics of the Agency for Strategic Planning and Reforms and the National Bank of the Republic of Kazakhstan. The testing of the methodology was carried out on the example of the regions of Kazakhstan, which made it possible to rank the regions of Kazakhstan in terms of readiness for B2C e-commerce. The estimates obtained allow us to compare the aggregated indicators and its composite indicators for the regions of Kazakhstan by years and to identify areas of regions lagging behind the average national values for certain indicators of readiness for B2C e-commerce. The theoretical significance of the study lies in the development of a methodology for inter-regional comparative analysis of the level of infrastructure readiness for e-commerce. Individual conclusions of the study can also be the basis for setting new research tasks. The practical applicability of the research results is characterized by the possibility of using the developed assessment tools in the work of the relevant specialized government bodies in the process of compiling program documents for the development of e-commerce in the regions of Kazakhstan. 

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The authors declare that there are no conflicts of interest present.