Қытай мен Қазақстан ауыл шаруашылығындағы дәлдік маркетингінің экономикалық тиімділіктері мен трансформация жолдарын зерттеу

Современное аграрное производство сталкивается с необходимостью повышения эффективности и устойчивости на фоне цифровизации и экологических вызовов. Целью настоящего исследования является анализ влияния прецизионного маркетинга на экономическую результативность и устойчивое развитие агропромышленных предприятий на примере Китая, а также оценка применимости китайского опыта к аграрному сектору Казахстана. В качестве методов применены эконометрический анализ панельных данных и межстрановое сравнительное исследование. На основе панельных данных десяти ведущих публичных агропредприятий Китая за период 2014–2023 гг. проведён эмпирический анализ с использованием регрессионной модели с фиксированными эффектами. Результаты показывают, что инвестиции в сбыт существенно положительно коррелируют с ростом операционной выручки, предельная отдача достигает соотношения 1:17,04, что подчёркивает ключевую роль прецизионного маркетинга в эффективном распределении ресурсов. Кроме того, данная стратегия существенно влияет не только на экономическую эффективность, но и на устойчивое развитие агробизнеса за счёт снижения потерь ресурсов. Коэффициент детерминации составил R² = 0.735, что указывает на высокую объяснительную силу модели, а каждое увеличение маркетинговых затрат на 100 млн юаней сопровождалось средним ростом выручки на 5,165 млрд юаней, что свидетельствует о высокой маржинальной отдаче (в 17 раз выше базовых инвестиций). Особое внимание уделено перспективам китайско-казахстанского сотрудничества в области применения технологий точного земледелия, таких как интеллектуальное орошение и дронмониторинг.

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