Integrated Marketing Communication Effectiveness Valuation Tools: A Thirty-Year Bibliometric Analysis

A. Zh. Orazayev; Vladimir Garkavenko

Economy: strategy and practice
Èkonomika: strategiâ i praktika

ISSN 1997-9967 (Print)
ISSN 2663-550X (Online)

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Orazayev A.Zh., Garkavenko V. Integrated Marketing Communication Effectiveness Valuation Tools: A Thirty-Year Bibliometric Analysis. Economy: strategy and practice. 2025;20(2):69-84. https://doi.org/10.51176/1997-9967-2025-2-69-84

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International.

ISSN 1997-9967 (Print)
ISSN 2663-550X (Online)

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