Brand Perception, Origin Confusion and Local Brand Loyalty in Merged Provinces of Vietnam

D. H. Lan; T. H. Ly; L. M. Sang; N. T. Hung

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Lan D.H., Ly T.H., Sang L.M., Hung N.T. Brand Perception, Origin Confusion and Local Brand Loyalty in Merged Provinces of Vietnam. Economy: strategy and practice. 2026;21(2):40-54. https://doi.org/10.51176/1997-9967-2026-2-40-54

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ISSN 1997-9967 (Print)
ISSN 2663-550X (Online)

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Economy: strategy and practice

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