ЦИФРЛЫҚ ЭКОНОМИКА ЖАҒДАЙЫНДА ТУРИЗМ САЛАСЫН ЖЕТІЛДІРУ

The article discusses some trends in the development of tourism in the digital economy. The tourism industry is considered to be one of the most profitable sectors of the economy in the world and its impact on the economy is increasing every year. In recent years, the development of tourism business is greatly influenced by Internet technology and increasingly in the world wide web you can find a variety of sites (Web pages) devoted to the development of the tourism industry, travel agencies, agencies, as well as sanatoriums, boarding houses, hotels.The purpose of the article is to consider the advantages of digital information technologies in the development of tourism and to determine the prospects for its development. The article discusses the advantages of information technologies in the promotion of digital tourism. The development of digital tourism is due to the fact that today the world community can not be imagined without a variety of portable technology.As a result, the introduction of the global Internet in all spheres of human activity allowed to develop e-Commerce, which is firmly entered into the tourism industry. At the present stage, tourist sites occupy a significant volume in the total number of Internet sites that have appeared. E-tourism is a very relevant topic for today’s globalized society. However, today there is not enough research that would reveal the advantages of the Internet influence on the tourism industry in Kazakhstan and in the world as a whole. The article defines the role of the Internet and new technologies in the development of a new type of digital tourism organization. It is concluded that digitalization in the field of tourism within the digital economy only at the behest of the time.

digital economy, digital tourism, Internet, Internet technologies, destination

1. Lénia Marques, Carla Borba. (2017.) The concept of smart tourism in the context of tourism information services. Tourism Management. Volume 58, February 2017, P. 293-300. https://doi. org/10.1016/j.tourman.2016.03.014

2. TRAVEL & TOURISM: GLOBAL ECONOMIC IMPACT & ISSUES 2017. WORLD TRAVEL & TOURISM COUNCIL (WTTC), The Harlequin Building, 65 Southwark Street, London SE1 0HR, United Kingdom. www.wttc.org. (data obrashcheniya: 13.04.2018)

3. Samira Borouji Hojeghan & Alireza Nazari Esfangareh. (2011.) Digital economy and tourism impacts, influences and challenges. Islamic Azad University, Central Tehran Branch, Iran. P. 153-160. https://doi.org/10.1016/j.sbspro.2011.05.136

4. Kirsanova E.A. Qr-kody i turizm. K opytu sozdaniya tsifrovogo kontenta ob istoriko-kul'turnykh ob"ektakh v kontekste razvitiya turisticheskikh portalov // Vestnik Kemerovskogo gosudarstvennogo universiteta.- 2015. - № 2 (62), T. 7. - C. 8-10

5. Katsko S.Yu. Issledovanie komp'yuternykh kartograficheskikh izobrazhenii i ikh realizatsiya v geoinformatsionnom kartografirovanii: avtoref. dis.. kand. tekhn. nauk. - Novosibirsk.: red.- izd. otdel GOU VPO SGGA, 2008. - 25 s. [Elektronnyi resurs]. Rezhim dostupa: http:// www.miigaik.ru/nauka/dissertacionyy_sovet zasedaniya/20081120175827-1611.pdf

6. Lubsanova E.L. Tsifrovye karty «Proizvoditeli sel'skokhozyaistvennoi produktsii Respubliki Buryatiya» // V sb.: «I Evropeiskaya konferentsiya po naukam o Zemle». - Vena (Avstriya): Assotsiatsiya perspektivnykh issledovanii i vysshego obrazovaniya «Vostok-Zapad», 2015. - S. 62-66.