This article discusses the importance and role of food security in the current economic situation. Food security is considered an important condition of existence and independence of the state. The current situation is characterized by a complex social complex of modern demands, aimed at solving political, environmental and other problems at the international level, as well as at the level of each country in the world community. Problems of food security also require in-depth research in the field of agriculture. Coordinated work in the field of biotechnologies aimed at improving agricultural crops, innovative strategies in the field of processing and production in agriculture, stimulating the introduction of new technologies in the food industry and attracting investment in research projects in this area can serve as a guarantee of food security of the Republic of Kazakhstan.The study presents the results of the consumption of certain types of agricultural products in the population. National food consumption standards were compared with physiological consumption norms, and a regional aspect of population consumption was studied from the point of view of minimum and maximum consumption. In addition, the following system of measures is proposed to eliminate internal and external threats to national food security.

Public bodies can be compared to private organizations. They also have goals for which they exist, use various resources to achieve their goals, face multiple external and internal challenges, suffer defeats, and celebrate victories. The purpose of the study is to consider approaches to introducing changes in the work of state bodies in the context of reforming tax and customs administration and developing appropriate recommendations in this direction. The object of the study was the State Revenue Committee of the Ministry of Finance of the Republic of Kazakhstan. The study was conducted on the basis of a systems approach using the methods of generalization, systematization and induction. The study showed that the State Revenue Committee of the Ministry of Finance of the Republic of Kazakhstan is currently in the process of digital transformation. The Committee’s services are used by millions of citizens and entrepreneurs every day. User satisfaction depends on the quality of services. An important indicator of the Committee’s effectiveness is the amount of taxes collected and other payments to the budget. Centralized implementation of changes cannot remain effective for a long time for such a large and conservative organization as the State Revenue Committee.The article suggests introducing new approaches within the framework of promoting a new culture, and to develop a network of change agents, more aggressively and more confidently address the issues of attracting talented and motivated employees and getting rid of employees who do not accept changes. The results obtained during the study can be used in the activities of the State Revenue Committee of the Ministry of Finance of the Republic of Kazakhstan.

The purpose of the article is to justify the choice of methodology and system of indicators for assessing economic potential adapted to the conditions of rural border areas, as well as, based on the testing of this approach, to rank the border areas of Almaty region by the potential of socio-economic development and develop recommendations for its fuller use.The existing points of view on the content of the concept of “economic potential” are investigated, the methods used for its assessment are studied and generalized, the author’s methodological approach to determining the potential of socio- economic development is proposed, based on an index method and a system of indicators adapted to rural areas.The proposed approach is tested on the example of border areas of Almaty region, their ranking according to the integrated index of socio-economic potential is carried out, the main problems and risks that hinder their development are identified.It is concluded that it is necessary to overcome the narrow agricultural specialization of these regions and shift the focus from the development of small farms and subsidiary farms to the consolidation of agricultural formations, more complete use of transit and tourism potential, and reduce the negative balance of migration flows from border areas.Recommendations on improving the methods of state regulation of rural border areas in order to better use the potential opportunities for the development of their economy, infrastructure and social sphere are substantiated. Methods of stimulating small and medium-sized businesses and state support for the development of social and transport and logistics infrastructure are proposed.General scientific research methods are used: system approach, comparison, analogy, index analysis, ranking, generalization and concretization.

Recently, the world oil market has been experiencing significant difficulties, which have led to global economic imbalances. These imbalances are closely related to market changes, when oil prices fall sharply, and world oil supply far exceeds world demand. However, this was not always the case. Back in the early 2000s, researchers predicted the achievement of a “peak in oil demand”, arguing that world oil production would soon reach its peak. Moreover, the constant rise in oil prices has led to the constant search for new fields and the transfer of wealth from importing countries to oil exporting countries. Such events formed a new stage in the development of the world oil market.In general, in the entire history of the development of commercial oil, the world oil market has undergone many changes, which determined its stages of development. This was the main purpose of this article - a phased analysis of the development of the world oil market, as well as a study of its characteristics, features and the transformational phenomena that have arisen. The constant geopolitical clashes between exporting countries and oil importing countries lead to significant diversification of the institutional structure of the oil market and the flexibility of functioning mechanisms. And technological progress, which entailed structural changes in energy consumption, is transforming the world towards the use of low-carbon energy sources and a worldwide reduction in oil consumption.

Within the framework of integration processes, the trade policies of countries significantly affect the competitiveness of both a single country and the entire integration association. The article provides the evaluation of impact of the Eurasian Economic Union on bilateral trade between Kazakhstan and other member countries of the integration bloc. The aim of the study is to analyze the trade benefits for Kazakhstan after joining the EAEU. The synthetic control method was used. The method is aimed at assessing the effects of the impact using a small number of cases as an example of modeling their quantitative indicators in a hypothetical situation where there was no impact. For modeling data from Kazakhstan and 40 donor pool countries for 1995-2018 were collected. Based on the data, a synthetic counterfactual unit, which best resembles the characteristics of the Kazakhstan, was constructed. As a result of the study, it was determined that bilateral trade flows of Kazakhstan with the EAEU countries in 2018 would have been 18.5 less if Kazakhstan had not joined the EAEU. Also, according to a similar method, an assessment of bilateral trade of Kazakhstan with each EAEU country was carried out separately.

Nowadays, with rapid changes in the business world, companies around the world are increasingly incorporating innovation as one of their strategies to ensure business expansion and profitability. This study examined the determinants of firm innovation in Kazakhstan. The data used in this study was taken from a survey of businesses conducted by the world Bank (WBES) in Kazakhstan between January and October 2019, which were analyzed using the probit and tobit regression models. The Kazakhstan survey of enterprises is nationally representative and was conducted randomly among 1,369 enterprises, mainly in the manufacturing sector. The results of the study showed that the age of the firm, formal training, the size of the firm, the status of the exporter, the type, sector or activity of the firms-all this has a positive effect on the firm’s propensity to innovate. However, the study found that competitors in the market and the region of activity of enterprises mainly negatively affect the chances of innovation. It was also found that almost the same factors (foreign participation, formal training, firm size, type, and sector) are significant determinants of product, technology, R&D, or ICT innovations. Thus, the conclusions of this paper are that firms should make significant factors their top priorities in their quest to drive innovation. The results obtained can be applied by enterprises to build an effective strategy for innovative development of their business, as well as by government agencies to build policies aimed at stimulating innovative behavior.

The article presents various approaches to determining indicators of innovative activity of an enterprise. The purpose of the study is to provide comprehensive indicators of innovation activity in domestic textile enterprises, covering all types of innovations. The significance of the work is the presence of indicators that determine the innovative activity necessary for decision-making and management of innovative development of the enterprise. The study found that the scientific works of domestic and foreign scientists do not have a single method for determining the indicators of innovative activity of the enterprise. At the same time, the state statistics bodies have not approved specific indicators that determine the innovative activity of the enterprise. It became known that there is not enough research on this issue in Kazakhstan. The rustudy used General scientific methods of analysis and synthesis, comparison, generalization of research results, and methods of expert evaluation. Evaluation of innovation activity is the initial stage of planning innovation activities and evaluating the innovative development of the enterprise as a whole. The main result of the study is that having thoroughly studied various indicators for determining the innovative activity of an enterprise, complex indicators were presented that determine the innovative activity of textile enterprises in Kazakhstan. When providing these indicators, the specifics of the industry were taken into account. This work is of practical importance, since according to statistics, the share of innovative products sold by domestic textile enterprises has sharply decreased in recent years. This is due to a decrease in the innovative activity of enterprises in this area. Therefore, it is necessary to implement measures to increase it, taking into account the complex indicators of innovation activity of textile enterprises.

The purpose of this article is the periodization of social and technological development of the human civilization in order to predict the development of social and cultural values of the society. Since the position of countries in the global socio-economic system and their historical destiny is determined by quantitative and qualitative indicators of economic and social development. The tasks solved in the article are to identify factors affecting the change in socio-cultural values of society. The novelty of the article is the identification of factors that most actively influence the development of basic technologies and the change in social and cultural values of society. The article presents the periodization of the socio- scientific and technological development of human civilization and a comparative analysis of the characteristics of individual periods of this development. The forecast of social, scientific and technological development of human civilization was made. Recommendations on the possibility of predicting the development of social and cultural values of society in the direction of increasing motivation for scientific, creative and innovative activities based on the forecast of socio-scientific and technological development of human civilization are proposed. t is concluded that crises in the global economy will continue until the transformation of the essence and paradigm of the development of modern human civilization from a society of “consumption” into a society of “creativity, self-realization and human development” in all areas of activity.

The current digital transformation provides great prospects for both businesses and consumers in the field of data collection and processing. The current development of data collection and processing systems opens not just new, but breakthrough opportunities for business in general and marketing in particular. Now not only structured data is being processed, but also unstructured data is becoming a part of marketing analytics.The aim of this research is to consider and present current aspects, tasks and trends of Customer Intelligence (CI) as the part of Marketing Intelligence. Today any organization can use digital tools and methods in their marketing activity. Companies have got huge ability through a lot of internal and external resources to gather and alter (processing) customer data, including personal feedback from customers. In their turn customers get more and more possibility to contact brands and companies directly. The involvement of consumers in a dialogue with a business and their influence on all areas of business activity have already become an integral part of our life.Authors did a literature review of 28 scientific and business resources to determine the nature and the role of CI in marketing activity through a prism of marketing intelligence and its four components - market, product, competitive and customers. Nowadays Customer Intelligence is one of the key marketing activity components with a huge capacity which makes a real impact on marketing performance.

The micro-and macro-aspects of interpretation of the diffusion nature of innovations spread, knowledge spillovers of between regions, on the example of labor migration of researchers are considered. The review of existing literature on the research issues is given, which contains the main ideas and results of research works, refracted into known facts. Three research approaches to studying knowledge spillovers are identified: studying cross-country trade flows, multidimensional analysis of patent data, and research of the placement of innovative companies based on their proximity to work places of highly-skilled specialists. The possible ways to strengthen competitiveness of regions by borrowing innovations are analyzed. The paper contains wording of the concept of “diffusion of innovations”, “knowledge spillovers”, as well as illustrations of the identified theoretical positions and examples of their practical manifestations. In addition, the paper notes that the professional mobility of scientists and highly-skilled specialists are the most obvious policy directions that contribute to knowledge spillovers and diffusion of innovations, since a high level of mobility of scientists contributes to rapid dissemination of research results. Moreover, migration process of researchers is associated with the new technologies transfer, because new knowledge creation is not a one-time event and is not implemented alone. The mobility of researchers has become a global phenomenon and is mainly due to economic factors.

The article discusses the features of the development of the world market of high technologies. High technologies are the newest and most advanced technologies of our time, which are the most important link of the scientific and technical revolution (STD) at the present stage. The article analyzes the development of the technology market in developed and developing countries at the present stage, namely, the United States, the European Union, China and Kazakhstan. The article assesses the dynamics of the high-tech market development and defines the role of the high-tech products market in the system of modern international economic relations. The positions of the rating of individual countries in the technology market are studied. Special attention is paid to the position of some countries in the world market of industry 4.0 technologies. As a result, the trends in the development of the global high-tech market are justified, which allows us to determine the place of Kazakhstan among other countries.The relevance of this topic is not in doubt, since the development of high technologies is one of the most important activities of the enterprise and an important indicator of the state of the country’s economy.

The article is dedicated to a comprehensive study of the development of the theory and methodology of environmental accounting. As a research task, the authors determined an attempt to assess the state of development of environmental accounting in the Republic of Kazakhstan.Based on the analysis of various interpretations, the concept of environmental accounting is considered: the principal points are highlighted and a definition is given. In the course of research, such general scientific methods were used as observation, comparison, description, system and analytical approach, theoretical generalization, comparative study, scientific abstraction, expert assessment, effect-cause analysis.The authors have formulated a proposal on the classification of environmental costs, taking into account the environmental safety of companies and the results of environmental activities. The benefits and opportunities arising by implementation of environmental accounting systems are unveiled. The main directions forming the content-related side of environmental accounting are specified, namely: environmental cost accounting and environmental liability accounting.The results of the study can be applied in practice by managers, accountants, accounting analysts. The practical use of the research results can greatly contribute to a more reliable determination of the effectiveness and efficiency of environmental activities of companies.Established that environmental accounting forms a part of traditional accounting and should use all its concepts and principles. The results of environmental accounting should be reflected in the financial statements. The problems of development of environmental accounting are outlined: lack of statutory acts; the difficulty of evaluation of environmental liabilities; disordered environmental cost accounting, the groundlessness of attribution of these costs, etc.

Today fintech research is among trending topics by international scholars. Abundance of research in this sphere causes state of infobesity for users. Goal of the research is to organize research findings and reveal general trends in fintech that can be applied to fintech sphere classified to segments depending on technologies used. Research work covers fintech areas such as: Innovation labs, Platform business, Cloud solutions, Anti Money Laundering, Know Your Customer, Blockchain, Regulatory technologies and Big Data. First, definition of fintech is discussed and fintech opportunities are analysed. Second, those fintech trends are generalised.. As a result seven general trends revealed: Financial markets in pursue of blockchain benefits in speed and wealth management, Regulation and RegTech solving compliance issues, All parties want to master big data, Participants of Fintech industry investing more in Innovation labs, Opportunity cost of acquiring cloud solutions decreasing, fintech industry players consolidating and collaborating, Fintech developers providing platforms for fintech developers, More and more cognitive computing is used in financial services, Automatization of Know Your Customer internal processes and Anti Money Laundering.

Society’s interest in social entrepreneurship, both as a new direction of scientific research and as a practical activity, is growing significantly. Social entrepreneurship refers to a set of interrelated activities aimed at solving social problems by developing the commercial activities of economic agents. This article examines the criteria for the development of social entrepreneurship in the world, including Europe, the United States, and Asian countries, identifies the drivers of socially oriented activities, and presents possible ways to develop social entrepreneurship in the Kazakh economy. Based on the comparative analysis, the features of state support for social entrepreneurship in the world space are identified and the characteristics of the main driving forces that contribute to the emergence and development of social entrepreneurship are presented. It is shown that the formation and development of social entrepreneurship in various countries of the world is heterogeneous. Its features depend not only on the current institutional environment, but also on the historical conditions in which this type of activity is formed. At the same time, a necessary condition for the creation of socially oriented organizations is the political and legal environment that allows creating such organizations, and for their successful functioning and development, socio-cultural conditions and the presence of institutions that study, train and support social entrepreneurship are important. The theoretical significance of this research is to systematize research on the development of social entrepreneurship in the world space. The practical significance lies in the analysis of the experience of implementing social entrepreneurship in various countries. The results of the study are recommended for use in the development of programs for the development of social entrepreneurship in the Kazakh economy.

The article reveals the contradictory statement of the improving the regions of Kazakhstan to sustainable development, which consists in balancing three competing goals: a satisfaction the growing needs in the field of industrial development, to take into account the requirements of environmental safety and ensuring social protection of the population. The purpose of the research work is to identify the existing imbalances in the socio-economic development of the regions of Kazakhstan based on the analysis of macroeconomic indicators. The object of the adaptation of regions to sustainable development is the socio-economic potential of the region, the use of which is determined by the course of reforming the economy of the republic as a whole, the authors calculated the regional coefficient of adaptation to the sustainable development. Determining the degree of adaptation of regions to the requirements of sustainable development is one of the complex problems requiring combination of both quantitative and qualitative approaches. There were used statistical and comparative methods, which allows us to identify the areas of stability and instability, the boundaries of which are a “corridor” characterizing possible and permissible deviations from an unambiguous trajectory and choose the correct and necessary proportions between sectors. Based on the analysis, there were identified certain imbalances in the regional development of Kazakhstan. Thus, industrial regions are leading in many macroeconomic indicators, while outsider regions are ahead of them in the activity of small and medium-sized enterprises. Therefore, objective differences of the regions require differentiated approaches to developing strategies for their regional development. From this point of view, it seems necessary to identify clusters of problem regions where the solution of two interrelated problems, such as choosing a strategy to bring the economy to a competitive level and reducing differences in the development of social spheres, that means levelling the standard of living of the population should be implemented comprehensively.

The purpose of this research is to assess the innovative susceptibility of the national economy of the Republic of Kazakhstan through analysis and assessment of the potential and performance of the domestic innovation system.Research methods. Based on groups of capacity indicators (number of organizations performing R&D, number of employees engaged in R&D, internal R&D costs, issued security documents on industrial property, costs of product and process innovations) and performance (innovation activity, number of organizations that have created and use new technologies and facilities, number of such technologies and facilities, volume of innovative products sold) authors calculate specific indicators relative to the number of employed, the volume of GDP and the number of active legal entities. These figures are then converted into indices and compared in the dynamics for the period 2008-2018.Results of the research. The article justifies the concept of “innovative receptivity.” The main actors of the innovation process are revealed, their contribution to the generation of innovations and the implementation of innovative solutions is described. The authors developed a methodology for assessing innovative susceptibility through the use of specific indicators and an index method. The indicators of potential and efficiency of the innovation system of Kazakhstan have been calculated.Conclusions. The results show that the potential index has a clear tendency to deteriorate, and the performance index- to improve. The absence of interlinkages between indices shows that science and business are losing connections within the national innovation system, the basis of innovative development of Kazakhstan is now technology transfer, but not own innovative solutions.

The article is devoted to the study of new marketing strategies used in environmental marketing. Environmental issues appear in the press and are on the political agenda in many countries around the world. Society seeks to find a balance between the desire of all consumers to meet their needs and the desire to preserve their environment. In recent years, concerns about the impact of the manufacturing sector on the environment have affected not only governments and scientists, but also the public. He played a crucial role in the development of environmental marketing. Environmental marketing allows you to think through and develop the structure of the business survival system in the conditions of total market desire to create an eco-friendly environment. In the study, the authors point out that environmental marketing is one of the tools for creating conditions for sustainable development of society.